Gracehill Consulting

Based in Northern Ireland, Gracehill Consulting Ltd. is an executive coaching practice founded by Lynne Rainey, following a decade as a partner at PwC UK. The brand needed to reflect that depth of experience and professional authority while establishing something more personal and individual than a traditional corporate consultancy.

The visual language is refined and deliberately austere. Warm off-white is paired with rich oxblood and espresso, creating a restrained palette with considerable depth. The wordmark takes subtle cues from Art Nouveau lettering, particularly the work of Alphonse Mucha. Born in Moravia and influenced in part by its folk traditions, Mucha provided an indirect but meaningful connection to the village of Gracehill itself, Ireland’s only planned Moravian settlement.

Within the wordmark, the distinctive A forms a peak, referencing the consultancy’s tagline. Its curved geometry then becomes a secondary graphic element, layered and ever-shifting across applications, suggesting growth, movement and trajectory.