Mike Fuhr RMT

Mike Fuhr’s identity began with one specific request: the American robin had to play a central role. Rather than reduce the bird to a conventional logo mark, I created a hand-drawn robin alongside a broader family of feathers, eggs and nests, allowing the illustration style to become an expressive part of the brand itself.

Given the tactile, hands-on nature of Mike’s work, the brand needed a similar sense of physicality. The drawings are deliberately loose and energetic, with imperfect lines and a free-flowing quality that prioritizes warmth and movement over polished precision.

The colour palette is drawn from the robin itself: sharp orange from its breast, distinctive blues inspired by its eggs, and warm neutral browns taken from its plumage. Together, these elements create a highly individual identity that feels personal and approachable while remaining grounded in the nature of Mike’s practice.

Simon helped me realize my dream. I could never, in a million years, imagine anything as "me" as the brand he created for my business. His work is art, and attracts the sort of clients I've always wanted.
Mike Fuhr, Owner, Mike Fuhr RMT
Mike Fuhr Osteopathy and Massage logo featuring an illustrated American robin.
American robin illustration displayed in the window of the Mike Fuhr treatment space.
Massage treatment in progress with Mike Fuhr’s illustrated tattoo visible on his forearm.
Mike Fuhr Osteopathy and Massage business cards featuring the robin illustration and blue brand colour.
Hands holding a blue robin’s egg against a leafy green background.
Mike Fuhr brand illustration showing an American robin nest with blue eggs. Mike Fuhr brand illustration showing feathers associated with the American robin.
Mike Fuhr appointment cards featuring the robin illustration and blue brand colour.
Orange Mike Fuhr fabric tag featuring a white robin symbol sewn onto textured fabric.
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