Agency

Kmprssn

Project

Identity & Print

Client

Search Engine People

 

Description

Search Engine People is one of Canada's foremost SEO and search placement companies. The logo, part a complete rebrand, was inspired by Harry Beck's iconic 1931 London Underground map, and acts as a concise representation of Search Engine People's business, moving users from several disparate points to a single predetermined location.

I picked those colours for a reason, see if you can figure out where they're from.