Agency

Kmprssn

Project

Feel Like Spring

Client

Feel Like Spring

 

Description

Feel Like Spring is a holistic nutrition practice based in Toronto. Normally with these things, you would airbrush a stack of stones over a picture of a forest, add some Papyrus and call it a day, but I wanted to create an identity which would exude vitality, appeal to those who don't normally go for the holistic approach, and stand out amongst the locals.

In an effort to keep it organic and warm, the majority of the logo was first drawn with brush and ink, then refined digitally. The pink spray was originally just that, until a friend pointed out that some of the droplets looked like birds, which led to the addition of recognizable bird and butterfly elements. It always amazes me how sometimes a simple observation can take a concept to the next level.